identifAI Company
We built the technology to tell truth from fabrication
identifAI was founded by researchers with roots at NIST ā the US National Institute of Standards and Technology. Our mission has never changed: give organisations the tools to know what is real.
The problem we exist to solve
Generative AI has made it trivially easy to fabricate convincing images, video, voice and documents.
The gap between what can be created and what can be detected is widening every month.
ā
identifAI exists to close that gap ā permanently.
We build the detection technology that keeps pace with the generators, so organisations can trust what they see, hear and receive.
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ABOUT US
identifAI was founded in Milan by a team of AI researchers with heritage at NIST and leading European research institutions.
What began as peer-reviewed academic research into synthetic media detection has grown into the platform protecting millions of people and organisations worldwide.
LEADERSHIP TEAM
Computer scientist and former NIST researcher. Founded identifAI to bring rigorous scientific detection methodology to the enterprise market.
Co-founder of identifAI and Chairman of the Board. Leads strategic direction and international growth.
Nearly three decades at world-leading media and technology companies. Leads identifAI's European commercial growth.
Leads all platform and model development. Responsible for identifAI's technical architecture and detection engine.
ADVISORS
Advisor
āUmberto Paolucci has been a worldwide highly prestigious figure on the stage of information technology. He has had the privilege of contributing for over 25 years to the success of Microsoft. He has enthusiastically participated, and continues to do so, in various application fields, in a long series of initiatives, services, and projects aimed at realizing the potential of individuals and businesses through the use of technology. He has been awarded the title of "Cavaliere del Lavoro" by President Ciampi. He believes in young people and their strength.
Advisor
He has always had an excellent knowledge of information systems in general and has gained extensive experience in radio telecommunications.
President of Elma Group Services Spa since 2004 and a member of various Boards of Directors.
CEO of IVING S.p.A.
Founder and Director of security institutions in the Czech Republic and Tunisia.
Vice President of ASCOM Gallarate. Member of the Asset and Investment Policy Committee of the Fondazione Banca del Monte di Lombardia.
Advisor
Matteo Fago is an Italian engineer, publisher and entrepreneur. He co-founded Venere.com, Italy's first hotel booking portal, which was later acquired by the American group Expedia.
His passion and expertise in startups have led him to engage in various projects as an investor or external consultant.
In addition to his entrepreneurial activities, Matteo Fago is deeply involved in publishing. He is currently the publisher of LāAsino dāOro, the monthly magazine Il Salvagente, and the weekly Left.
He is also an author, with books including "Manuale di sopravvivenza per startupper" ("Survival Guide for Startuppers").
Advisor
Danilo Broggi is an advisor to several Investment Funds, strategic consulting firms, and Italian and foreign companies operating in various sectors.
He was the National President of CONFAPI (Confederation of Italian Manufacturing SMEs ā 90,000 member companies).
He has held executive roles at CONSIP, ATAC, and RETELIT, as well as serving as President of POSTE ASSICURA and as a board member in several companies.
President of the Center for Business Culture, he is the author of the books āDiario di Bordo - Tra innovazione e cambiamentoā (Logbook ā Between Innovation and Change), Guerini and Associati Publishers, Milan 2018, and āConnessi e Confusiā (Connected and Confused), Guerini and Associati Publishers, Milan 2022.
Advisor
Enrico Del Sole graduated in Agricultural Sciences from the University of Padua. For twenty years, he taught Business Management at the university level before founding and managing several companies, eventually becoming CEO of Corvallis Holding, now Kauri Holding S.p.A., a historic national leader in the ICT sector.
His career has been marked by transitions between conventionally opposing fields: from agronomist to technologist, and from academic to entrepreneur.
Today, he also serves as Vice President of Assindustria Veneto.
Advisor
Gabriele Tubertini is the Director of Participated Business in Coop Italia, one of the largest Italian retailer, heās currently in charge of the Mobile Telco (MVNO) and Export businesses. During his experience in Coop he has spearheaded several innovation projects in retail and the āSupermarket of the Futureā at EXPO 2015.
Prior to joining Coop, he served as CIO in several companies (RSA Insurance Group, Granarolo, Alfasigma), and as General Manager of Mercato Impresa S.p.A.
In his earlier career he has worked 10 years for Accenture on several transformation programs for large corporations.
Advisor
Alfonso Miro is a General in the Italian Army with an impressive academic and professional background. He holds degrees in Strategic Sciences from the University of Turin and Political Science from the University of Trieste, as well as two masterās degrees.
Most recently, General Miro served as Commander of the Military Command of Lombardy (CME Lombardia), where he led critical operations, including public safety and health initiatives during the COVID-19 pandemic. His military career spans significant leadership roles and contributions to international and domestic operations.
Prior to his command of CME Lombardia, General Miro served as Military AttachƩ at the Italian Embassy in Moscow, overseeing military relations for Russia, Armenia, Belarus, and Turkmenistan. He has extensive experience in international military operations, including deployments to Albania, Bosnia, and Afghanistan.
As the Commanding Officer of the 1st Signal Regiment, General Miro was assigned to NATO Headquarters. He later led the Italian Army Signal Brigade, where he directed, as Director of main IT ARMY ICT, major ICT projects, including cybersecurity initiatives, disaster recovery for 12 data centers, and network protection.
An expert in international relations, General Miro completed the High Defense Studies Course (CHEM) in Paris. He is fluent in English and French and has a strong command of Russian.
Currently, General Miro serves as a Member of the Scientific Committee of the "Osservatorio Metropolitano" in Milan and as a Senior Advisor for Vento & Associati.
why identifai
The numbers that matter. The credentials that count.
The numbers that matter. The credentials that count.
ā
- ISO 27001 Certified
- Peer-reviewed Research
- NIST Research Heritage
- Top 100 Startup for Gemini Founders Program
- Most advanced and well-funded deepfake detection company.
- European company, since 2024.
- We are the only company that only focuses on deepfake detection.
- We use fully in-house developed technologies - no external dependecies
- We count on various verticals, cross-field expertise
Trusted by the organisations that cannot afford to get it wrong.
trusted by experts, partners and clients
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What they say about us
Join the identifAI Team!
Do you want to shape the future of digital truth with identifAI?
Weād love to hear from you! Send us your CV and letās explore how you can make a real impact in the deepfake detection arena.
No sales pitch. Just a conversation.
We stand for truth
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