Milan, March 30, 2026 – In a rapidly evolving digital threat landscape, deepfakes represent one of the most critical challenges for businesses and institutions today. The growing ability of artificial intelligence to generate increasingly realistic audio, video, and image content is fueling new forms of fraud, misinformation, and impersonation.
According to the Global Deepfake Detection Market, the global market for deepfake detection technologies is expected to grow exponentially, from $114 million in 2024 to over $5.6 billion by 2034, with an annual growth rate of 47.6%. In this scenario, the ability to verify the authenticity of digital content becomes a key factor for security, operational continuity, and corporate reputation protection.
To address this evolving risk, AmTrust Assicurazioni, a leading company in healthcare liability coverage, has partnered with identifAI, a company specialized in analyzing and detecting deepfake content across images, audio, and video. identifAI’s solutions are being integrated into the AmTrust CYBER ECOSYSTEM, the new insurance line dedicated to cybersecurity protection for businesses and healthcare organizations.
The collaboration introduces an innovative model that combines technological prevention with insurance coverage, enhancing companies’ ability to detect and manage sophisticated digital fraud. Specifically, all cyber policyholders can access identifAI’s service for free to certify images, videos, and audio files via WhatsApp, with no additional costs, no constraints related to purchased insurance coverage, and automatic activation upon policy issuance.
Beyond this initial service level, companies opting for the “Digital Fraud” extension can integrate identifAI technology into their business processes, particularly in sensitive workflows such as payment operations. This enables verification of communication authenticity, detection of voice manipulation or impersonation attempts, and the review of images and videos through a dedicated web portal based on proprietary technology.
Insurance coverage comes into effect after the proper use of verification tools: when analyses have been conducted, a fraud goes undetected by the systems, and a fraudulent transfer still occurs.
“Deepfakes are redefining the perimeter of digital risk, making the boundary between real and manipulated increasingly subtle,” comments Chiara Gatti, Commercial Director at AmTrust Assicurazioni. “Through this partnership, we strengthen our integrated risk management model, combining insurance coverage with practical preventive tools. Our goal is to support businesses not only in damage management but, above all, in anticipating risks, protecting decision-making processes, financial flows, and reputation in an increasingly complex landscape.”
“The evolution of technology makes it increasingly difficult to distinguish between authentic and manipulated content,” comments Marco Ramilli, Founder and CEO of identifAI. “This is why it is essential to provide insurance companies and their clients with accurate and easily integrable tools capable of verifying whether digital content is real, manipulated, or AI-generated, supporting fast and secure decision-making. Our strategic partnership with AmTrust allows us to strengthen trust in digital processes and deliver advanced solutions to prevent or uncover fraud and deepfakes, ensuring authenticity, protection, and security.”
With this partnership, AmTrust and identifAI reinforce their commitment to developing innovative solutions that integrate insurance expertise, advanced technology, and specialized services. The goal is to respond ever more effectively to new cybersecurity challenges, providing increasingly solid and reliable protection.
identifAI
identifAI is an Italian startup that has developed an innovative AI platform capable of detecting whether images or videos were created by humans or generative AI. Its proactive solutions promote digital integrity, protect against misinformation, and empower users to distinguish between human and AI-generated content. In July 2025, identifAI raised €5 million in a funding round led by United Ventures, reflecting a continued commitment to developing anti-deepfake technologies and promoting a secure information ecosystem.
For more information: www.identifai.net
Communication
pr.it@identifai.net | pr.uk@identifai.net
AmTrust Assicurazioni
AmTrust Assicurazioni, part of the AmTrust Financial Group, is a specialist in the Non-Life sector and has been the reference insurer in Italy for Healthcare Liability coverage for over 15 years, protecting hospitals, clinics, and healthcare professionals.
Leveraging extensive technical and underwriting expertise in General Liability, AmTrust has expanded its insurance offerings, developing solutions for professionals and companies in areas such as Civil Liability, Cybersecurity, Personal Accident, Legal Protection, and Special Risks.
Operating in Italy since 2009, AmTrust serves the entire national territory through multiple distribution channels, relying on over 300 brokers and intermediaries to meet market needs effectively.
AmTrust Insurance ranks 6th in the General Liability sector and holds an “A-” (Excellent) rating from AM Best.
For more information: www.amtrust.it
Barabino & Partners
Media Relations
Tel.: +39 02/72.02.35.35
Francesca Toselli | f.toselli@barabino.it
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