identifAI x ClaimExpert: A Proven Path of Innovation and Cybersecurity in the Insurance Sector

Insurance Fraud Is Entering the Era of Deepfake and Synthetic Content

The insurance sector is facing a new and rapidly escalating threat: AI‑driven fraud. AI‑generated scams now occur so frequently that globally a deepfake attempt happens approximately every five minutes, and synthetic voice attacks increased by 475 % in 2024.

Insurers face significantly higher exposure due to their reliance on documents, images, and voice verification throughout onboarding and claims processes.

Hyper‑realistic images, fabricated documents, cloned voices, and entirely synthetic identities can now be generated from a laptop, fundamentally undermining trust in conventional checks.

In this environment, traditional fraud detection methods are no longer sufficient.

The insurance sector must evolve its cybersecurity strategies to preserve trust, ensure compliance, and protect customers from the growing wave of deepfake insurance fraud.

Claimexpert x identifAI: the Proven Path towards a Safer and Innovative Way to Fight Back Deepfakes

Founded in 2009, ClaimExpert is a leading insurance outsourcing provider specializing in end-to-end claims management and antifraud services. Over the years, the company has built deep expertise in supporting insurers throughout the entire claims lifecycle, combining operational efficiency with rigorous fraud prevention processes.

As digital claims volumes increase and fraud techniques become more sophisticated, ClaimExpert continues to prioritize innovation. Protecting the integrity of digital documents and media evidence has become a strategic necessity for the insurance sector.

By combining ClaimExpert’s operational insurance expertise with identifAI’s advanced deepfake detection technology, insurers now have a robust, easily integrable solution to detect AI-driven fraud before it causes financial or reputational damage.

The Benefits: A Tailored, Integrated and Future-Proof Solution

The identifAI–ClaimExpert alliance delivers tangible value to insurers by enhancing fraud detection capabilities across the entire lifecycle — from onboarding to claims settlement.

The integration of identifAI technology into claims workflows allows real-time verification of digital evidence, reinforcing cybersecurity defenses without disrupting operational efficiency. For instance, this IdentifAI - Claimexpert Proven Path ensures insurers can prevent and detect:

• AI-generated images, videos, and audio
• AI-manipulated media
• Synthetic claims and identities

Sonia De Canale, Chief Operating Officer at ClaimExpert, explains:
"Our purpose is to give insurance companies and institutions a tool to implement tailored and effective antifraud actions, ultimately reducing the cost of insurance policies."

By preventing or detecting fraudulent claims earlier and more accurately, insurers can reduce financial losses, improve operational efficiency, and protect honest policyholders from the indirect costs of fraud.

Why identifAI

identifAI is dedicated exclusively to deepfake detection, leveraging proprietary, in-house AI models to deliver highly tailored and effective antifraud solutions for insurers. Its seamless integration capabilities allow deepfake detection to be embedded directly into existing digital ecosystems, making advanced cybersecurity accessible, scalable, and easy to deploy without disrupting operations.

Gianmarco De Campi, CEO of Claim Expert emphasizes this key differentiator:

“identifAI has a feature that is a true game changer in the industry — the ability to integrate the technology directly inside the ClaimExpert portal or within our clients’ own platforms.”

The Proven Path to Safer Insurance

Artificial intelligence is reshaping the landscape of insurance fraud at unprecedented speed. Through the identifAI × ClaimExpert partnership, insurers gain a critical advantage — safeguarding digital trust, strengthening cybersecurity, and redefining how the sector combats deepfake and AI-driven insurance fraud.

Insurers can now rely on a solution that delivers:

• Enhanced fraud detection across the entire claims lifecycle
• Prevention of synthetic and AI-manipulated claims
• Real-time verification seamlessly integrated into existing workflows
• Future-proof, scalable cybersecurity that evolves with emerging threats

Proven Paths Series

Step into identifAI's journeys of innovation - Proven Paths we build together with our partners and clients.

Each path is a clear, step-by-step route where vision becomes reality, challenges turn into opportunities, and technology delivers meaningful results.
Through real-world implementation — as businesses integrate identifAI deepfake detection tools into their processes, systems, or services — these paths lead to a world that protects authenticity, reinforces credibility, and fosters a trustworthy environment.

Proven Paths are more than success stories; they are validated courses of action, built step by step through collaboration. They are shared journeys grounded in belief, strengthened by commitment, and guided by a mission to shape a future of trust — a future where truth is clear, trust is earned, and innovation leaves a lasting impact.