How identifAI and KPMG Are Strengthening Identity Verification and Combating Deepfake Risks

In an era of rapid digital transformation, organizations face escalating risks from AI-generated content, synthetic media, and identity fraud.Recent industry analyses reveal that 63% of cybersecurity leaders identify AI-generated deepfakes as a rapidly growing threat to digital trust. Yet the ability to detect them remains alarmingly limited: while 71% of people globally are aware of deepfakes, only around 0.1% can reliably identify them. The gap between awareness and resilience has never been wider — and that gap is precisely where fraud operates.

To address these challenges, KPMG and identifAI are building a proven path forward.
This collaboration brings together a Big Four professional services firm with a specialized technology provider focused on AI-driven identity verification and deepfake detection.
The result is a new layer of advanced cybersecurity and identity assurance capabilities that helps enterprises navigate the growing complexity of digital trust with greater confidence.

How the KPMG and identifAI Proven Path makes the difference

The success of this Proven Path between KPMG and identifAI lies in the bridge it creates between global strategic consulting and specialized technological agility. By combining KPMG’s global advisory expertise with identifAI’s advanced AI-driven platform for identity verification and deepfake detection, the collaboration delivers a new layer of cybersecurity and identity assurance—both strategically robust and operationally deployable in real-world environments.

For a Big Four firm like KPMG, managing "Tech Risk" — the unintended dangers introduced through digital adoption — is a core responsibility. identifAI provides the precision tools that translate KPMG's risk frameworks into real-world solutions: deepfake detection, content authentication, and AI-driven verification that organizations can trust and act on.

Beyond the technical capabilities, the partnership serves as a powerful dialogue enabler. It opens deeper conversations with clients about digital resilience, helping them move from theoretical awareness to concrete, measurable protection.

The integration of identifAI’s technology into KPMG’s service portfolio is not just a technical upgrade; it is a "dialogue enabler" with clients. The partnership focuses on several key areas where synthetic media and AI-driven threats are most prevalent.

1. Countering Deepfakes in Virtual Communications

One of the most distinctive applications of identifAI within KPMG is during virtual communications on platforms like Zoom, Teams and Google Meet. By using identifAI’s agentic measures, KPMG can demonstrate in real time how to effectively counter the threat of deepfakes, providing a level of security that is highly valued by modern enterprises.

2. Enhanced Threat Intelligence

identifAI integrates directly into KPMG's proprietary Threat Intelligence dashboards, enabling more precise analysis and qualification of digital objects and data. Every insight delivered to clients is backed by robust, real-time verification — raising the standard of confidence in the intelligence KPMG provides.

3. Securing Trust via Mobile Channels (as WhatsApp)

Fraud does not only operate in enterprise environments. As threat actors increasingly exploit everyday tools like WhatsApp, organizations need protection that extends into mobile channels. KPMG leverages identifAI to safeguard these interactions — shielding users from phishing attempts and exposing fake or manipulated content in real time, wherever the threat appears.

4. Content Authentication

From expense reports to Know Your Customer (KYC) procedures, the integrity of digital content is foundational to compliance and operational trust. identifAI's platform allows KPMG to analyze images and videos, confirm their authenticity, and provide a verified trust layer for any platform where identity recognition is required.

identifAI and the Combination of Italian Roots and International Vision

KPMG selected identifAI for two key reasons that combine local strength with global reach.

First, identifAI is founded in Italy by Italian innovators, giving it a strong base of technical expertise and a deep understanding of the European and Italian digital ecosystem. This origin ensures the solution is grounded, practical, and well-adapted to real-world regulatory and operational contexts.

Second, the company has been designed with a global vision and it has already gained international recognition, including validation from industry experts and references in analyst reports such as those from Gartner. This demonstrates its scalability and relevance beyond its country of origin, positioning it as a solution built in Italy but engineered for global impact.

Building Confidence in the Age of Synthetic Media

Matteo Innocenti, KPMG Advisory, has spoken to how this collaboration is fundamentally reshaping the way organizations protect their digital and physical assets. As deepfakes evolve from a novel concern to a boardroom-level risk, the response must be equally sophisticated.

"The choice of identifAI was initially driven by the strong cybersecurity expertise of its founders and its solid Italian roots. Following our own internal evaluation, we identified it as a leading solution within Italy’s emerging technology landscape.
This assessment was later reinforced by international industry validation, including recognition from analysts and references in reports by Gartner. While we operate as a global network, we place great importance on maintaining a strong local presence and close relationships with our clients. This balance between international scale and national proximity is highly valued—and consistently reflected in the feedback we receive through our ongoing client dialogue".
— Matteo Innocenti, Partner at KPMG Advisory

As deepfakes are becoming a critical concern for enterprises across all sectors, the KPMG–identifAI Proven Path represents a powerful convergence of global consulting authority and specialized AI detection technology that enables organizations to pursue digital innovation without sacrificing trust. In a landscape where the line between real and synthetic is becoming harder to draw, the ability to verify what is genuine is not just a competitive advantage — it is a business imperative.

Proven Paths Series

Step into identifAI's journeys of innovation - Proven Paths we build together with our partners and clients.

Each path is a clear, step-by-step route where vision becomes reality, challenges turn into opportunities, and technology delivers meaningful results.
Through real-world implementation — as businesses integrate identifAI deepfake detection tools into their processes, systems, or services — these paths lead to a world that protects authenticity, reinforces credibility, and fosters a trustworthy environment.

Proven Paths are more than success stories; they are validated courses of action, built step by step through collaboration. They are shared journeys grounded in belief, strengthened by commitment, and guided by a mission to shape a future of trust — a future where truth is clear, trust is earned, and innovation leaves a lasting impact.

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