identifAI and Exprivia join forces to combat deepfakes

The two companies are bringing together a proprietary platform and advanced expertise in cybersecurity, AI and digital verification to help organizations and institutions defend themselves against the manipulation of synthetic content and strengthen digital trust.

Milan, 14 September 2026 – identifAI and Exprivia are combining technologies and expertise to help organizations prevent, identify and manage the risks associated with synthetic content and AI-generated manipulation. Deepfakes have become one of the most insidious threats facing companies, institutions and citizens: AI-generated videos, images and audio are increasingly being used for fraud, impersonation, social engineering attacks and disinformation, putting at risk the trust that underpins the entire digital ecosystem.

With extensive experience in cybersecurity, Exprivia – an international ICT and Information Technology group – has integrated its Cyber Threat Intelligence protocol, which transforms data and signals about digital threats into actionable intelligence to prevent and counter cyberattacks, with identifAI’s technology. Thanks to advanced AI systems, identifAI’s technology can analyze images, videos and audio content to determine whether they have been created or manipulated using generative models. The integration of these technologies and expertise has resulted in an analysis model designed to proactively protect against threats and verify the integrity of digital information.

“The development of generative artificial intelligence has opened up extraordinary new opportunities, but it has also introduced a new challenge: distinguishing what is real from what has been artificially generated,” says Marco Ramilli, Founder and CEO of identifAI. “Digital trust can no longer be taken for granted: it must be verified. Through our collaboration with Exprivia, we are combining technological innovation with established expertise across different industries to help organizations proactively defend themselves against threats related to synthetic content and protect the authenticity of digital information.”

“Although the number of cyberattacks observed across Italy in recent months of 2026 has exceeded thousands every quarter, we cannot overlook the need for continuous verification of the information available at any given time of day,” says Domenico Raguseo, Head of Cybersecurity at Exprivia. “Bringing together the expertise of Exprivia and identifAI represents an important step toward adopting a Zero Trust approach to the authenticity of digital content as well, an element that is becoming increasingly critical to the security of organizations.”

According to the latest report on cyber threats produced by Exprivia’s Cybersecurity Observatory, Artificial Intelligence is now involved in nearly one out of every two cyber incidents. The trend is also clearly reflected in identifAI’s latest report: AI-generated videos account for 45.6% of the analyzed deepfake-related incidents, while 20.1% are aimed at fraud. These figures demonstrate how important it has become to distinguish authentic content from manipulated content and to develop new verification tools.

identifAI

identifAI is an Italian startup that has developed an innovative technological platform based on "degenerative" artificial intelligence, capable of recognising with high probability whether an image or video was produced by a generative AI or by a human, in order to make the user aware of what they are observing. Through proactive solutions and advanced AI technologies, identifAI promotes the integrity of creative expression and offers tools to appreciate the unique contributions of both humans and artificial intelligence; it is also designed as a tool to support digital security and combat disinformation through image verification.

Contacts
pr.it@identifai.net |. pr.uk@identifai.net  |  identifai.net

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Exprivia

Exprivia Group, specializing in Information and Communication Technology, is one of the leading players in digital transformation.

With more than 4,000 professionals across ten countries, Exprivia combines technological expertise and project capabilities across a wide range of innovation areas, from Artificial Intelligence to Cybersecurity, Big Data to Cloud, IoT to BPO, Mobile to Networking and Collaboration, while also covering the entire SAP ecosystem.

Exprivia supports organizations operating in the Banking, Finance & Insurance, Aerospace & Defence, Energy & Utilities, Healthcare, Public Administration, Manufacturing & Distribution, and Telco & Media sectors.

The Group’s expertise is enhanced by a network of strategic partners, proprietary solutions, design and engineering services, and tailored consulting.

For more information: www.exprivia.com

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