identifAI x Exprivia: A Proven Path to Strengthening Cybersecurity and Digital Trust

The Growing Cybersecurity Challenge of Deepfakes and Synthetic Content

Generative AI is transforming the digital landscape, but it is also creating new cybersecurity challenges. AI-generated images, videos and audio can now convincingly imitate real people and manipulate digital information, enabling fraud, identity impersonation, social engineering and disinformation.

For businesses and institutions, distinguishing authentic content from synthetic media has become essential to protecting digital interactions, information integrity and organizational trust.

Through its Cybercrime Observatory, Exprivia identified deepfake-related threats as an emerging cybersecurity risk approximately one year before the partnership began. Monitoring cyberattacks, privacy breaches and security incidents, the company recognized the growing need for technologies capable of preventing and detecting AI-driven manipulation.

Exprivia x identifAI: A Proven Path Towards Stronger Cybersecurity

Exprivia is an international ICT and Digital Transformation Group, with operations across Italy, Europe, Latin America, China and India. Its Cyber Security division combines specialized expertise, technological scouting and Cyber Threat Intelligence capabilities to help organizations address evolving digital threats.

Recognizing the importance of reliable deepfake detection, Exprivia identified identifAI as a strategic technology partner.

The collaboration brings together Exprivia's cybersecurity expertise and identifAI's proprietary AI technology, capable of analyzing images, videos and audio to determine whether content has been generated or manipulated using artificial intelligence.

By combining these capabilities, the two companies are developing an approach to help organizations proactively identify synthetic content, manage emerging threats and strengthen digital trust.

The Benefits: An Integrated and Adaptable Cybersecurity Approach

The identifAI–Exprivia partnership combines advanced technology with implementation expertise and operational support.

Its value extends across different industries and use cases, including:

• Detection of AI-generated and manipulated images, videos and audio.
• Identification of synthetic content used for fraud and impersonation.
• Verification of digital information and media authenticity.
• Integration of deepfake detection into organizational security processes.
• Specialized cybersecurity support and deployment services.

An initial customer opportunity involved a banking organization seeking protection against deepfake attacks during Microsoft Teams meetings. Exprivia identified identifAI as a suitable solution and arranged a customer presentation within approximately two weeks.

Daniele Urbano, Head of Cyber Security Offering Development at Exprivia, highlights the value of the collaboration:

"I am very satisfied with the relationship that has been established so far. When a customer requested a feature that was not included in the current product version, identifAI's Research and Development team immediately took action to make it available and release it as quickly as possible."

This responsiveness demonstrates the importance of a technology partnership built around flexibility and real customer requirements.

Why identifAI

identifAI brings proprietary AI technology dedicated to detecting synthetic and manipulated digital content across images, videos and audio.

For Exprivia, the collaboration also reflects the growing importance of Italian and European digital sovereignty and the need to identify specialized technologies that address emerging cybersecurity challenges.

Exprivia complements identifAI's platform with solution design, production deployment and 24/7 specialist support through its Security Operations Center (SOC) in Molfetta, Italy.

Together, the companies combine technological innovation, cybersecurity expertise and operational capabilities to support organizations in protecting digital information and preventing deepfake-related threats.

The Proven Path Towards a More Trustworthy Digital Future

As synthetic content becomes increasingly sophisticated, verifying the authenticity of digital information is becoming a fundamental part of cybersecurity.

Through the identifAI x Exprivia partnership, organizations can benefit from a combination of advanced deepfake detection technology and established cybersecurity expertise.

This collaboration represents a shared commitment to strengthening digital trust, protecting information integrity and helping businesses navigate an increasingly complex AI-driven threat landscape.

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Proven Paths Series

Step into identifAI's journeys of innovation – Proven Paths we build together with our partners and clients.

Each path is a step-by-step journey where vision becomes reality, challenges turn into opportunities, and technology delivers meaningful results. Through real-world collaboration, these paths help organizations protect authenticity, reinforce credibility and build a more trustworthy digital environment.

Proven Paths are more than success stories: they are shared journeys grounded in expertise, commitment and a common mission to shape a future where truth is clear, trust is earned and innovation makes a lasting impact.

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identifAI

identifAI is an Italian startup that has developed an innovative technological platform based on "degenerative" artificial intelligence, capable of recognising with high probability whether an image or video was produced by a generative AI or by a human, in order to make the user aware of what they are observing. Through proactive solutions and advanced AI technologies, identifAI promotes the integrity of creative expression and offers tools to appreciate the unique contributions of both humans and artificial intelligence; it is also designed as a tool to support digital security and combat disinformation through image verification.

Contacts
pr.it@identifai.net |. pr.uk@identifai.net  |  identifai.net

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Exprivia

Exprivia Group, specializing in Information and Communication Technology, is one of the leading players in digital transformation.

With more than 4,000 professionals across ten countries, Exprivia combines technological expertise and project capabilities across a wide range of innovation areas, from Artificial Intelligence to Cybersecurity, Big Data to Cloud, IoT to BPO, Mobile to Networking and Collaboration, while also covering the entire SAP ecosystem.

Exprivia supports organizations operating in the Banking, Finance & Insurance, Aerospace & Defence, Energy & Utilities, Healthcare, Public Administration, Manufacturing & Distribution, and Telco & Media sectors.

The Group’s expertise is enhanced by a network of strategic partners, proprietary solutions, design and engineering services, and tailored consulting.

For more information: www.exprivia.com

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