identifAI has been mentioned in the Gartner® Hype Cycle™ for Digital Identity, 2026 Research in the Deepfake Detection in Meeting Solutions Category

Milan, 14 July 2026 — identifAI has been mentioned as a Sample Vendor in the Gartner®Hype Cycle™ for Digital Identity, 2026 research for the Deepfake Detection in Meeting Solutions, which we think further highlights the growing importance of technologies that help organizations protect digital trust in the age of generative AI.

For identifAI, this recognition represents another milestone in its mission to help organizations identify AI-generated and manipulated content before it can be used for fraud, misinformation, or impersonation.

The Growing Challenge of Synthetic Media

Generative AI has transformed the way digital content is created. While enabling remarkable innovation, it has also introduced new risks.

Deepfake videos, cloned voices, synthetic identities, and AI-generated images are increasingly being exploited to deceive organizations, bypass identity verification processes, spread misinformation, and facilitate financial fraud.

As these threats continue to evolve, organizations require technologies capable of verifying the authenticity of digital content quickly, accurately, and at scale.

Helping Organizations Verify Authenticity

identifAI develops AI-powered detection technology designed to distinguish between authentic and AI-generated content across multiple media formats.

Its platform enables organizations to verify:

• AI-generated and manipulated videos
• Synthetic and cloned voices
• AI-generated or altered images

Available both through a web platform and API, identifAI integrates directly into existing enterprise workflows, enabling organizations to strengthen fraud prevention, digital identity verification, and content authentication processes without disrupting existing operations.

A Growing Recognition

In our view, being mentioned in Gartner research reflects the increasing attention that digital trust and synthetic media detection are receiving across enterprises and public institutions.

As generative AI becomes more sophisticated, organizations are recognizing that verifying the authenticity of digital interactions is becoming a critical business capability rather than a future consideration.

identifAI has also been mentioned in multiple Gartner reports:

• identifAI has been named in the Market Shapers quadrant of the Gartner® Emerging Market Quadrant for Deepfake Detection — Startup Vendor as June 2026
• Gartner Emerging Tech: AI Vendor Race, 20 May 2026
• Gartner Emerging Tech Impact Radar: Disinformation Security, 8 September 2025
• Gartner Fight AI Disinformation — A CISO Playbook for Working with Your CIO and CMO, 23 October 2025
• Gartner Emerging Tech: Top-Funded Startups in Disinformation Security (November 2025), 12 November 2025
• Gartner Top Strategic Technology Trend: Disinformation Security in Healthcare and Life Sciences, December 2025

We believe the consistent thread is the same: disinformation security is now a board-level priority, and the organisations that invest in Digital Trust and Authenticity Platforms today will be the ones best equipped to protect their people, assets, and reputations tomorrow.

Ready to see identifAI in action?

Whether you're building a vendor shortlist, running a procurement process, or looking for a second opinion on your current detection stack — we're ready to show you what Market Shaper-level detection looks like in practice.

📩 Book a demo:  sales@identifai.net

Gartner

Gartner®, Hype Cycle for Digital Identity, 2026, Zachary Smith, Nayara Sangiorgio, 6 July 2026
Gartner and HYPE CYCLE are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

About identifAI

identifAI is an Italian startup that has developed an innovative AI platform capable of detecting whether images or videos were created by humans or generative AI. Its proactive solutions promote digital integrity, protect against misinformation, and empower users to distinguish between human and AI-generated content. In July 2025, identifAI raised €5 million in a funding round led by United Ventures, reflecting a continued commitment to developing anti-deepfake technologies and promoting a secure information ecosystem.

Communication

pr.it@identifai.net  | pr.uk@identifai.net
For more information: www.identifai.net | sales@identifai.net